Monday, April 25, 2011
Yahoo buys TV companion app developer IntoNow and its database of sounds
Earlier this year IntoNow launched its iPhone app that could identify what TV show you were watching by the audio Shazam-style and then share it with others over Facebook or Twitter, pull in additional information, or add the DVD to your Netflix queue. Now, Yahoo has purchased the company and according to the press release (after the break) wants to integrate its SoundPrint tech with its existing services including the Connected TV platform. As NewTeeVee suggests, this could tie-in nicely
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