NYT digital exec: 'Robust' ad demand for iPad app
CHICAGO (MarketWatch) -- New York Times Co. has seen "robust advertiser demand" for its flagship newspaper's iPad application, with a limited inventory of available ads sold out through the fourth quarter, said Martin Nisenholtz, senior vice president of digital operations for New York Times Co., at the UBS Media Conference. Nisenholtz said the iPad app's user metrics are more similar to the ...
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